Skip to content

Total Resource Campaign

"As a business owners and co-founder of Heaps of Jeeps, I believe in the mission of the Chamber of Commerce, and the avenues they use to grow each business.” says John Yochum, Owner Yochum Properties, Co-Founder of Heaps of Jeeps, and TRC Campaign Chair.

The Knox County Chamber has launched its third Total Resource Campaign with John Yochum serving as the TRC chair.

In explaining a Total Resource Campaign, or TRC, Chamber President Jamie Neal says, “Through this endeavor, businesses will find increased opportunities to gain exposure among Chamber membership and stakeholders. Additionally, they will experience a greater return on
investment by securing higher profile visibility in the community through Chamber programs and initiatives.”

The TRC will provide businesses, both large and small, with opportunities to reach diversified customer groups and grow their businesses. Member businesses will see a return on their investment and will be able to determine which options best suit their business needs.

Chamber Board Chair Scott Utt says, “It’s important to understand the mission of companies and their actions to meet their target markets. We hope that all businesses – especially smaller businesses – will see the TRC as a way to get involved in the chamber programs with which they feel most connected.”

TRC volunteers will be contacting local business leaders about marketing opportunities that best match their needs in the coming weeks.

“You can align your business's marketing strategies with the Chamber's Program.” says John.