Total Resource Campaign
As part of the regional business community, I believe in the mission of the Knox County Chamber of Commerce and the avenues which they seek to grow not only our regional business environment but also each individual business,” says Bill Sandiford, Vice President at First Vincennes Savings Bank and TRC Campaign Chair.
The Knox County Chamber is preparing to launch its first Total Resource Campaign with Sandiford serving as the TRC chair.
In explaining a Total Resource Campaign, or TRC, Chamber President Jamie Neal says, “Through this endeavor, businesses will find increased opportunities to gain exposure among Chamber membership and stakeholders. Additionally, they will experience a greater return on
investment by securing higher profile visibility in the community through Chamber programs and initiatives.”
The TRC will provide businesses, both large and small, with opportunities to reach diversified customer groups and grow their businesses. Member businesses will see a return on their investment and will be able to determine which options best suit their business needs.
Chamber Board Chair and Regional SR Vice President at German American Laura Bogard says, “It’s important to understand the mission of companies and their actions to meet their target markets. We hope that all businesses – especially smaller businesses – will see the TRC as a way to get involved in the chamber programs with which they feel most connected.”
TRC volunteers will be contacting local business leaders about marketing opportunities that best match their needs in the coming weeks, which begins on February 3rd.
“We look forward to working together for the betterment of our local business community,” says Sandiford.