Total Resource Campaign

"As a small business owner, and a member of the regional community, I believe in the mission of our Chamber of Commerce and the avenues which they seek to grow not only our regional business environment, but each individual business.” says Becky Pea-Stenger, Owner of Peafections and TRC Campaign Chair.

The Knox County Chamber is preparing to launch its second Total Resource Campaign with Pea-Stenger serving as the TRC chair.

In explaining a Total Resource Campaign, or TRC, Chamber President Jamie Neal says, “Through this endeavor, businesses will find increased opportunities to gain exposure among Chamber membership and stakeholders. Additionally, they will experience a greater return on
investment by securing higher profile visibility in the community through Chamber programs and initiatives.”

The TRC will provide businesses, both large and small, with opportunities to reach diversified customer groups and grow their businesses. Member businesses will see a return on their investment and will be able to determine which options best suit their business needs.

Chamber Board Chair and Regional SR Vice President at German American Laura Bogard says, “It’s important to understand the mission of companies and their actions to meet their target markets. We hope that all businesses – especially smaller businesses – will see the TRC as a way to get involved in the chamber programs with which they feel most connected.”

TRC volunteers will be contacting local business leaders about marketing opportunities that best match their needs in the coming weeks.

“If you have a small business, or a large business, the advertising is catered to your needs as a business,” says Becky.